Zeekr

Zeekr is a premium electric vehicle brand owned by Geely Automobile Holdings. Founded in 2021, the company specializes in electric vehicles. Zeekr operates as a technology company focused on smart mobility and operates on a user-centric enterprise philosophy. Zeekr products are based on the Sustainable Experience Architecture (SEA) focused on electric vehicles. SEA was created to meet the evolving demands of users by integrating hardware, software and ecosystems, resulting in a new mobility lifestyle.

Zeekr was founded in March 2021 by the Geely group as a premium electric mobility brand for battery-powered vehicles to compete with the likes of Nio and Tesla. Her first model, the Zeekr 001, was officially unveiled in April 2021. The Zeekr models will be based on the SEA platform introduced in the fall of 2020. In December 2021, Geely announced that Zeekr will partner with Waymo to develop and provide an all-electric, autonomous vehicle for the Waymo One autonomous mobility service in the US.

In January 2022, a collaboration between Zeekr and Mobileye was announced to expand the strategic technology partnership and create the world's first autonomous consumer car with L4 capabilities by 2024.

In August 2022, Zeekr announced its collaboration with CATL, becoming the first brand to use CATL Qilin long range batteries for global mass production. The Zeekr 001 will be the first to use the new batteries, allowing it to have a net electric range of over 1,000 km.

In its short history, Zeekr has attracted significant investment. In August 2021, the company raised $500 million in its first external funding from five investors including Intel Capital, CATL, Bilibili. On February 13, 2023, Zeekr was valued at $13 billion after it raised $750 million from five investors.

The brand name is made up of Generation Z and the term geek.

The first Zeekr 001 model was presented in April 2021 at the Shanghai Auto Show, and the launch took place in October 2021 in the Chinese market. From 2022, the 001 will also be sold outside of China. The Zeekr 001 bills itself as the world's first mass-produced all-electric station wagon. With engines on the front and rear axles, the Zeekr 001 can deliver a total power of 400 kW with 700 Nm of torque, allowing the car to reach a top speed of over 200 km/h and accelerate from 0 to 100 km/h in 3.8 seconds.

In January 2023, the 2023 ZEEKR 001 model with advanced driver assistance was announced, powered by Mobileye's SuperVision system with two 7nm EyeQ5H chips.

Zeekr also released the Zeekr 009, a luxury large MPV launched in 2022. The six-seat all-electric MPV claims to be the world's first all-electric luxury MPV.

Zeekr X (003) is a premium urban SUV.

The company also developed a SEA-M concept car to showcase the architecture's key features, such as a spacious interior, a choice of seating and seating options, no B-pillars, and a robust electric/electronic (E/E) system that supports autonomous driving and connected devices. M-Vision is a base model that can be developed for a range of future mobility products, including robot taxis, multi-purpose vehicles and logistics vehicles.

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